Choice of Genre

For the task set by L31 Products, myself and my team have been thinking about the film genre which will be used for the portfolio of marketing products.

Firstly, we conducted research on the mainstream genres, of which I have listed below.

Action, Adventure, Comedy, Crime, Documentary, Drama, Family, Fantasy, Horror, Musical,  Mystery,  Romance, Science Fiction, Sport, Suspense, Thriller, War, Western.

We then decided the mese en scene which will be used, the props and the actors - and which genre(s) we could create the best marketing for - with the above factors included. The genre which we singled out was Action, this would be suitable for our products as the skills which we have would enable us to create this successfully - with skills using softwares such as Adobe Aftereffects, allowing for action styled details such as explosions and sharp effects.

A good example of a film for the action genre is James Bond - Casino Royale.

We settled on having the Genre as Action, combining the skills of the group and what would best motivate the members.