The marketing campaign for Inception was huge, with numerous trailers (mostly being teaser trailers) being released. The trailer I have selected to analyse particularly struck myself with its editing and the use of sounds compiled with the backing track.
For a new film, trailers are essentially the main piece of media which can gain hype in the early stages (and late stages) of the marketing period. For Warner Bros Pictures, the marketing had to be just right - and with the set of teaser trailers mixed with the full trailers, they successfully generated a great stream of hype for Inception.
The first thing about this trailer which hits the viewer is a discrete backing track, which builds up throughout the 2 minutes changing in tempo and pitch - generating an impressive experience when viewing the trailer. It's no surprise that the soundtracks used in the film Inception are of this quality - with the director Christopher Nolan (also director of Batman: The Dark Knight) using Hans Zimmer (German film score composer and music producer) to once again create the music for his films. Hans Zimmer is well known for his work on numerous films such as Gladiator, the Dark Knight and the Lion King.
Music aside, the trailer itself is extremely well edited and put together. The trailer is based around the sounds, with the voices used in perfect positions to build up emotions as the trailer continues. The clips shown show just enough of the movie to get a brief understanding of what is happening, but what it does well - is leave the viewer wanting to see more, to understand what is going on in the film.
Overall, I believe that this is a perfect example of how a trailer should be done; it has everything you would expect to see in a perfect trailer.
Main Pro's of trailer:
Use of backing music/sound
Building emotion throughout
Not revealing too much about the plot/story
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